Midterm Essay

Question: Describe Amazon Go retail experience.  How might it affect the hospitality industry? Give 3 examples.

Amazon Go is described as the world's most advanced shopping technology. It is not already open, but if we want, we can get notified directly to their website about the next opening !

The principle is easy, you take exactly what you want in your shopping bag. The sensors linked on each product are detected by all the camera the retail shop is equiped by. And then thanks to their dedicated app, they follow you all around the shop. The best thing is that you do not have to check-out and therefore, you do not have to queue in line and waste time. It is a revolution for the future !

(Honestly, I could be interesting about buying a franchise of these kind shop, it is typically what parisian people love)

• It is common to see in daily life that when you enjoyed an experience you appreciated, you are tending to expect the same experience in other field. So for sure it will affect our industry, guest will expect to come and enjoy their time in hotel without doing all the check-in procedure, as well as leaving the hotel without checking out at the front desk.

• In the same purpose, guests can expect the same modus operandi when they are using minibar. Why not taking a coke without having to fulfill a paper where you have to tick what you have taken. In other hotels, it will help room service department and allow them to save time because they will not have to check all the rooms to know what have been consumed. They will just have to replace what is missing.

• In a same way, for hotel like Courtyard by Marriott (i.e: the one I worked for in Boulogne Billancourt) who does not have room service 24/7, guest will be able to expect having this kind of stuff and like that being able to take something in dedicated professional fridge like the one below. Here again, no need to check-out at any time of the day or the night.

I really think it will help guest in the future. I can't wait to see it developped in many hotels around the world.